69% OF TENANTS FOUND THEIR NEXT PROPERTY TO RENT ONLINE, WITH SOCIAL MEDIA BEING THE FIRST PLACE THAT THEY LOOKED.
Are you relying on potential customers to visit your website to look at your properties?
A recent Zoopla study found that 65% of tenants are aged under 35 years old, and this demographic spends far more time on social media than elsewhere on the internet. To really reach them, you need to be on social media, too.
Whether it's Facebook, Twitter, Pinterest, YouTube, Vine, Google Plus or all six, you can be sure that a well-planned and implemented social media strategy will put your properties in front of thousands of potential tenants - and increase your sales and lettings. It's a great way to take control of your online reputation, too.
I've been running social media campaigns for estate agents for over four years. From testing out new platforms to trialling link styles and analysing mass data, I've been heavily involved in the progression of this niche, and I can apply all of that knowledge to your strategy.
I work with award-winning estate agent College and Country to create a social media strategy encompassing a Facebook company page, a Facebook private group, Twitter and YouTube. This has increased total lettings and sales, reduced the time an average property takes to be let by 3 days, and increased online reputation and response times.